Let’s talk about 𝘾𝙊𝙉𝙏𝙀𝙉𝙏.
In today’s scenario, content refers to anything posted or shared with others on online platforms which includes short-form videos such as those of Tiktok’s and IG reels, photos, captions, etc.—you get the idea. It is not only content creators that put out content, but also you. And of course, your small business owner friends.
𝗡𝗼𝘄, 𝗹𝗲𝘁 𝗺𝗲 𝗮𝘀𝗸 𝘆𝗼𝘂, 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 𝗳𝗿𝗶𝗲𝗻𝗱’𝘀 𝗱𝗮𝗶𝗹𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?
Are you annoyed or are you proud of them?
𝗡𝗼𝘄 𝗹𝗲𝘁 𝗺𝗲 𝗲𝗻𝗹𝗶𝗴𝗵𝘁𝗲𝗻 𝘆𝗼𝘂.
Your small business owner friends do not put out content just for the sake of selling or posting. Each of them have different goals when creating and posting.
The story poll you come across on their IG—𝗶𝘁’𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵.
The daily storytelling on posts—𝗶𝘁𝘀 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻𝗻𝗼𝘁 𝗮𝗳𝗳𝗼𝗿𝗱 𝗮𝗱𝘀.
Them sharing the behind the scenes—𝗶𝘁’𝘀 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹 𝗵𝘂𝗺𝗮𝗻𝘀 𝘄𝗵𝗼 𝘁𝗼𝗶𝗹 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲𝗹𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗻𝗮𝗺𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱.
The call to action asking you to comment or share your own experience---𝗶𝘁’𝘀 𝘁𝗵𝗲𝗺 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂.
So the next time you may feel the urge to get annoyed because your small business owner friend keeps putting content out there, please think again. There could be something that you do not see or understand yet. It might just be that they are doing their best to grow their business and reach their dreams.
To us, small business owners, content is meaningful and vital to our business.
𝗧𝗵𝗶𝘀 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻, 𝗺𝗮𝘆 𝘆𝗼𝘂 𝗰𝗵𝗼𝗼𝘀𝗲 𝘄𝗮𝗿𝗺𝘁𝗵 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘆𝗼𝘂𝗿 𝗦𝗠𝗕 𝗼𝘄𝗻𝗲𝗿 𝗳𝗿𝗶𝗲𝗻𝗱𝘀, 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗮𝗻𝗱 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗼𝗿 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗳 𝗮𝗹𝗹, 𝗯𝘂𝘆𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗺