𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗻𝗼𝘁 𝗰𝗼𝗺𝗽𝗮𝗿𝗲 𝘂𝘀, 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀, 𝘁𝗼 𝗯𝗶𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀?
It’s challenging, isn’t it? It’s hard not to compare something that’s new in the market to the one that you have already been seeing for so many years ever since you were just a child.
And we realize that it is how it works—you compare the products in the supermarket manufactured by these gigantic companies to the ones that we, small businesses make with our hands, in our own homes or humble production areas.
This is your right as a consumer. And this is your responsibility, too, since you need to make sure that what you are purchasing is safe for you and your family to consume.
𝙇𝙚𝙩 𝙪𝙨 𝙥𝙖𝙞𝙣𝙩 𝙖 𝙨𝙘𝙚𝙣𝙖𝙧𝙞𝙤.
You see products in the supermarket with years of shelf life, while H+H spreads have an average of 15 days, unopened. Such a huge difference, right? This is because the products we make don’t have as many stabilizing ingredients as the products with longer shelf life do.
Big companies have all the resources they need to prolong the shelf life of their products. But for us small business owners, it is just a few handy kitchen appliances and our own testing methods to make sure that the food you consume is safe to eat.
Now you might be wondering, if products in the supermarkets have a longer shelf life, then why are our spreads pricier? It is because these big manufacturers have all the tools and services at their disposal to mass-produce and lessen their overall costs.
Things are quite different for us small business owners, though. With a small team and limited resources, we do our best to put our products at a competitive price in the market.
What I am showing you here is that huge companies have a different, bigger capacity than small businesses. Microenterprises and huge corporations follow a different model, which I think is the reason why you should not compare each other side by side.
𝗛𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂, 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝘁𝗵𝗶𝘀, 𝗮𝘀 𝗮 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗼𝗿 𝗮𝘀 𝗮 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳?